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Dealer Portal   •   E-Learning   •   Dealer Programs   •   Dealer App
 
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Enter for Your Chance to Win a Once-in-a-Lifetime Trip to Super Bowl LX
SiriusXM has your chance to win a once-in-a-lifetime trip to Super Bowl LX in San Francisco! One lucky winner will receive round-trip flights, a 3-night hotel stay, and 2 tickets to the game! Don't miss your chance to witness history. No Purchase Necessary. U.S./21+. See Official Rules for all ways to enter. Subscribers and trialers can enter online. E-learning trials do not qualify as subscriptions. Enter by mail if you do not have a SiriusXM subscription. Ends 1/19/26.*
 
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2026 Super Bowl Coverage on SiriusXM
As anticipation builds toward Super Bowl LX, SiriusXM delivers nonstop football coverage dealers and customers can tune into now and through Super Bowl week. Leading up to the game, SiriusXM NFL Radio and Mad Dog Sports Radio provide expert analysis, playoff storylines, and daily football talk. During Super Bowl week, SiriusXM brings fans live coverage from Radio Row, featuring programming from SiriusXM NFL Radio and Mad Dog Sports Radio, plus Super Bowl LX Radio (Ch.79), a limited-time pop-up channel broadcasting live February 2–8. From insider interviews to behind-the-scenes access, SiriusXM puts fans closer to the action—on the road to football’s biggest day. Super Bowl programming is available in SiriusXM-enabled vehicles and on the SiriusXM app.
 
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Howard Stern Renews SiriusXM Contract For 3 More Years
Howard Stern announced details of his contract extension to stay at SiriusXM and continue The Howard Stern Show. Check out his full announcement episode on the SiriusXM app now.
 
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SiriusXM with 360L Launches in Toyota Vehicles
Toyota has introduced SiriusXM with 360L in the all-new 2026 RAV4, marking the debut of this enhanced listening experience in Toyota vehicles. SiriusXM with 360L combines satellite and streaming into one seamless in-car experience, unlocking more channels, on-demand content, personalized recommendations, and easier discovery—all through the vehicle’s infotainment system. Dealership employees can learn how SiriusXM with 360L works and explore key features here. Be sure to point out these features during vehicle delivery to help customers get more value from their SiriusXM trial and elevate the overall delivery experience.
 
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Join us at NADA 2026
Attending NADA? Visit us at booth 4406W for a SiriusXM with 360L demo and the chance to win a guitar signed by a music legend**! Plus, learn about our Extended Service Subscription programs and the SiriusXM app. Want more? We'll be hosting happy hour from 2‑4pm on Wednesday and Thursday. See you in Las Vegas! Learn about everything SiriusXM has to offer ›
 
As a reminder:
You can take our quick 10‑minute e‑Learning Course to earn a free 90‑day streaming trial to enjoy all the great programming featured in this newsletter on the SiriusXM app.
Register Here
 
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Metallica's Lars Ulrich Debuts His New Show with an AC/DC Deep Dive
Lars Ulrich hosts an exclusive show on SiriusXM's Maximum Metallica, Lars' Deep Dive. In the premiere of the series, Lars digs into the depths of the AC/DC catalog to uncover a few of his favorite deep cuts. Check out the full episode on demand on the SiriusXM app.
 
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Matthew McConaughey Appeared on Where Everybody Knows Your Name
On a new episode of Where Everybody Knows Your Name, hosts Ted Danson and Woody Harrelson head to Austin to sit down with Matthew McConaughey for a wide-ranging, laugh-filled conversation. From behind-the-scenes stories about True Detective to unforgettable moments involving family, friendship, and life in Texas, Matthew opens up about the experiences that shaped him—plus his creative journey as a writer, including his New York Times bestseller POEMS & PRAYERS. Listen to the episode now on the SiriusXM app.
 
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Ricky Gervais Talks 'Mortality' on 'SmartLess' & Bradley Cooper Makes Surprise Appearance
Ricky Gervais appears on a new episode of "SmartLess" ahead of the release of his new Netflix special, "Mortality." During the beginning of the episode, Bradley Cooper also joins to discuss "Is This Thing On?" and more. Stream Ricky Gervais,'s episode of "SmartLess" on the SiriusXM app.
 
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Zach Harper Hosts 'Deals and Dunks' on SiriusXM NBA Radio
Get a deeper look at the business of the NBA with Deals and Dunks on SiriusXM NBA Radio, hosted by SiriusXM personality and The Athletic writer Zach Harper. Airing weekdays from 1–2pm ET, the show goes beyond the box score, breaking down trades, contracts, front-office strategy, and the decisions that shape NBA teams.
 
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Katie Nolan's 'Fan Service' Radio Show and 'Casuals' Podcast on SiriusXM
Emmy-winning host and "opinionist" Katie Nolan is back at the mic with Casuals, a SiriusXM podcast for fans who want to talk sports without feeling like they need to be an expert, and Mad Dog Sports Radio's Fan Service, an hour-long hotline for sports fans across the country to share their takes, celebrate their teams, ask questions, and air grievances.
 
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Best Workout Music 2026: Get Moving with Hits on New and Fan-Favorite SiriusXM Channels
There are plenty of methods for breaking a sweat without even leaving your house, and the SiriusXM app is here with your soundtrack for it all. From running and biking to strength training and stretching, we’ve got you covered with pump-up jams across all genres on brand-new and listener-favorite channels and on-demand specials. Check out the workout channels now.
 
E-Learning Winners
 
Winner Spotlight
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Angel Edson Ayala-Navarro
San Leandro Honda
San Leandro, CA
 
Subscriber Sweepstakes
 
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Enter for your chance to win a trip to see GHOST in LA! Enter for your chance to win a VIP trip to the last stop of Meghan Trainor's The Get In Girl Tour in LA! Enter for your chance to win a trip to Under The Big Sky Festival 2026!
 
The Enhanced SiriusXM Dealer App. With newly-added features, it's more than just radio activation.
 
Join our Free Service Lane Program and get FREE SHOWROOM MUSIC! Enroll Now.
 
Get Free SiriusXM Materials at Our E-Store. Visit Us Today.
 
Exclusively for Dealers
Learn cool stuff, win cool stuff at SiriusXM e-Learning
Check out our awesome Dealer Programs
Find up-to-date Training & Support information on our Dealer Portal
Download our Dealer App to request radio signals from your mobile phone and access all of the SiriusXM dealer resources
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*No Purchase Necessary. US/21+. Ends 1/19/26. SiriusXM subscribers (including trialers) can enter online at www.siriusxm.com/superbowl60; Non-subscribers can enter by mail by writing their first and last name, complete postal address, phone number, e-mail address on a 3x5 card, and mailing it in an envelope with proper postage to Take Me to Super Bowl LX SiriusXM Sweepstakes, P.O. Box 1948, South Hackensack, NJ 07606. Prize ARV: $10,000. Odds of winning depend on the number of eligible entries received. Subject to the Official Rules. Void where prohibited. Sponsor: Sirius XM Radio LLC, New York, NY.

**No purchase necessary to enter or win. Must participate in SiriusXM with 360L demo and enroll or be enrolled in SiriusXM Dealer Programs at the NADA Show between 2/4/2026-2/6/2026. Automotive dealerships currently active and participating in our Programs are eligible but must register at the SiriusXM display to be entered. All raffles will conclude by 2/6/2026 at 12PM PST. Winner does not need to be present to win. Guitar images are not reflective of actual prizes.
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